HERE IS ROCK RACING PRESS RELEASE!! and i don’t know why they used my full name.

THE ROCK RACING TEAM BRINGS A ROCK EDGE TO CYCLING
Rock & Republic Sponsors a Professional Cycling Team, Rock Racing

Los Angeles, CA (January, 2007) – Rock & Republic, the most successful luxury denim brand in the world, announced that it plans to bring the Rock & Republic edge into professional cycling. Michael Ball, CEO and Head Designer of Rock & Republic, fulfills one of his own passions by announcing Rock & Republic as the first fashion brand to create and sponsor its own professional cycling team, Rock Racing.

Similar to the kind of excitement that drives Rock & Republic’s customers, cycling already offers intense competition, speed, thrilling chases, crashes and primal entertainment. “We will integrate our Rock aesthetic into cycling, creating different, stylized uniforms for various races, bringing high end fashion with an adventurous flair to the cycling tour ” says Ball.

Just as Rock & Republic brought fan frenzy and luxury appeal to IRL through its partnership with the Indianapolis 500, Michael’s goal is to bring tremendous visibility and rocker edge to cycling. The plan includes bringing excitement to the start and finish line, and everything in between, adding live music, gourmet food and making the races on the schedule cool destination events for fans.

Michael Ball and training coach Haldane Morris have brought together professional riders, all of which are champion’s current national and past to join this eclectic team. This sponsorship will provide these riders with the financial backing and professional training that is needed to send them to the UCI races, NRC & World Cup Track Races in 2007 and the 2008 Olympics in Beijing. Also adding to this program are key sponsors Scott USA, providing team bikes, Shimano proving bike components/wheels and long time Rock & Republic partner Cadillac providing team vehicles for the 2007 race season.

Rock Racing team rooster includes, Team Director Mitch Sebolsky, Assistant Director Allen Bean, Assistant Manager Lauren Dukar, riders Rahsaan Bahati, Austin James Carroll, Mariano Friedick, Sergio Hernandez, Kayle Leogrande, Sterling Magnell, Haldane Morris, Rudy Napolitano, Adam Switters and Jeremiah Wiscovitch. Collectively these team members have won nearly every cycling award over the past ten years.

About Rock & Republic
Rock & Republic is a premium luxury lifestyle brand. Every piece in the collection is constructed from the highest quality fabrics and tailored with perfected signature cuts. The brand is infamous for its sexy, progressive, edgy rock movement style – a modern homage to the great sounds and feel of ROCK. Emphasis on modern, sexy silhouettes and custom fits garners Rock & Republic the coveted accomplishment of hitting key trends while staying true to classic styles.
# # #

Advertisements
Comments
  1. Oscar says:

    So, when is your first race?

  2. […] is the official press release from Rock […]

  3. claudio degli bici says:

    the team has the best kit and equipment i have ever seen iny entire life…
    i get goose flesh when i see it!
    but Ball is losing many fans by signing up all the ex dopies and riders who were involved in operacion puerto…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s